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Our aim is to inspire you to be more curious & ask more questions, by creating fashion-forward clothes, that don't compromise on comfort, style or sustainability.


Even though we all ask questions everyday,
it seems many of us have forgotten how powerful they can be 
& how we can harness their power within our lives.

Asking more questions
 (specifically more of the right questions) 
has been shown to help us connect & create closer relationships,
make better decisions, fuel our creativity,
as well as learn more about ourselves & the world around us. 
 
We are a purpose-driven brand creating (more) sustainable fashion
that highlights the power of questions:
  • Hoodies & Tees made from a 100% GOTS Organic Cotton
  • Upcycled Pre-Owned Blazers
  • Made in Europe
  • Small production runs, on-demand production and pre-orders
  • Eco-friendly packaging

BEHIND THE BRAND: JACQUIE & Romi

We are a mother and daughter duo, based in Germany and the UK, who share a seemingly never-ending sense of curiosity.  

OBLIVIOUS? was created after an in-depth conversation about the power of questions and how we can bring this power closer to you. 

THE IDEA BEHIND OBLIVIOUS?

SUSTAINABILITY

Our principle of questioning is also an integral part of our brand ethos:

Over the past few years, we have learnt a lot about the impact of fashion on our planet, which is why we aim to be as sustainable as we can as a small brand.

- Made in Europe and in limited quantities

- Our first collection is made of 100% GOTS certified organic cotton

- All of our packaging is either recycled and / or recyclable

- We try to forgo the use of plastic as much as possible

- All of the dyes and inks we use are non-toxic and certified.

If you'd like to know more about our efforts, you can read more here.    

SUSTAINABILITY

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