We are a mother and daughter duo, based in Germany and the UK, who share a seemingly never-ending sense of curiosity.  

OBLIVIOUS? was created after an in-depth conversation about the power of questions and how we can bring this power closer to you. 

Our principle of questioning is also an integral part of our brand ethos:

Over the past few years, we have learnt a lot about the impact of fashion on our planet, which is why we aim to be as sustainable as we can as a small brand.

- Made in Europe and in limited quantities

- Our first collection is made of 100% GOTS certified organic cotton

- All of our packaging is either recycled and / or recyclable

- We try to forgo the use of plastic as much as possible

- All of the dyes and inks we use are non-toxic and certified.

If you'd like to know more about our efforts, you can read more here.