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Our aim is to inspire you to be more curious & ask more questions, by creating fashion-forward clothes, that don't compromise on comfort, style or sustainability.

Even though we all ask questions everyday,
it seems many of us have forgotten how powerful they can be 
& how we can harness their power within our lives.

Asking more questions
 (specifically more of the right questions) 
has been shown to help us connect & create closer relationships,
make better decisions, fuel our creativity,
as well as learn more about ourselves & the world around us. 
We are a purpose-driven brand creating (more) sustainable fashion
that highlights the power of questions:
  • Hoodies & Tees made from a 100% GOTS Organic Cotton
  • Upcycled Pre-Owned Blazers
  • Made in Europe
  • Small production runs, on-demand production and pre-orders
  • Eco-friendly packaging


We are a mother and daughter duo, based in Germany and the UK, who share a seemingly never-ending sense of curiosity.  

OBLIVIOUS? was created after an in-depth conversation about the power of questions and how we can bring this power closer to you. 



Our principle of questioning is also an integral part of our brand ethos:

Over the past few years, we have learnt a lot about the impact of fashion on our planet, which is why we aim to be as sustainable as we can as a small brand.

- Made in Europe and in limited quantities

- Our first collection is made of 100% GOTS certified organic cotton

- All of our packaging is either recycled and / or recyclable

- We try to forgo the use of plastic as much as possible

- All of the dyes and inks we use are non-toxic and certified.

If you'd like to know more about our efforts, you can read more here.