Black Friday or Green Friday? Our commitment

November 21, 2022 3 min lesen.

Black Friday or Green Friday? Our commitment

There are a lot of Sales coming up..

Black Friday, Green Friday, Cyber Monday etc. - You name it.

This is the biggest Sale period for the Fashion and Retail industry - deals and discounts everywhere. 

The sheer amount of choice does beg the question: what impact does 'Black Friday' have on our environment?

We believe in buying less but better, especially when events like these try to lure us in to buy things we might not really need. Thus, a conscious attitude towards shopping is what is needed. It is understandable, that many try to snap up things with a discount that they have been wanting for a while - no harm in that. It's more about not buying things that you have no need for.

When it comes to Black Friday Deals, these are the questions we ask ourselves:


  • Is this something I need?

  • How much wear / use will I get out of it?

  • Quality and composition: Will this item last long and what is it made of?


It's a competitive season, especially for small businesses and independent brands - some completely condemn taking part in the Black Friday Sales, some do participate in hopes that consumers might be more inclined to buy better - in Australia, the day is called Green Friday, which "encourages Australian consumers to avoid getting caught up in the shopping frenzy, and instead, to shop sustainable and ethical offers with consideration and mindfulness."

Both sides have strong arguments. Not taking part shows a stance against overconsumption and mindless buying. Taking part gives customers the chance to still get a deal, but have the choice to buy better and more sustainably. 


So where do we stand at OBLIVIOUS?

We will be taking part in the Black Friday Sales this year.

Our aim has always been to be more sustainable: to produce items that are less harmful to our environment, to avoid overproduction, to use as little plastic as possible and weave sustainability throughout the whole brand, from product to packaging -  and to continuously evolve.This won't change.

We want you to be able to shop better with some deals this SALE season - as a counterpart to all the fast fashion that will be heavily reduced, you will be able to vote with your money by buying from a small & more sustainable brand.

At OBLIVIOUS? we work with Small-batch production, Pre-Orders and Made-on-Demand items to avoid overproduction. We will not be producing any extra items for this, but only produce what you order - like always. 

In case you didn't know, our items are either made responsibly from a 100% GOTS certified Organic Cotton or are Upcycled from pre-owned items - making them more sustainable from the get-go. None of our items will be sent to landfill.

Alongside our aim for sustainability, our main focus lies on highlighting the power of questions - which we hope to increase by taking part this Black Friday.

We will continue to advocate for a conscious approach to this SALE season.

We encourage you to only buy what you need & to shop consciously.



P.S.: If you have been eyeing up one of our products, we'd advise you to sign up to our Newsletter, where you'll be first to hear about any of our discounts + other fun things related to the power of questions. 


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