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OBLIVIOUS? NEWS

07. Dezember 2022

We truly love giving gifts and putting a smile on someone's face, but that does sometimes involve some stress - finding the right thing that they would love and don't have, not just something to gift for the sake it.

If you're still looking for a gift or two for someone that is into fashion and loves a statement piece, let us make some suggestions: 

 

For your Best Friend:

Whether that is your platonic best friend, the love of your life or one of your family members, this Tee is sure to make a statement and show that you care. Based on the 1997 Study by Aron et al. researching how to increase feelings of closeness between two people, this T-Shirt is printed on the front and back with 36 Questions. Available in Black and White in our Boxy Cut Tee and in Grey / Sage Green in our Loose Tee. 100% Organic Cotton.

For the 'Cool Girl' - or really anyone in your life that is the coolest person you know: They might like one of our Upcycled pieces that we rework in Germany from pre-owned items. Our Blazers are embroidered with one of three questions and available cropped or in regular length and order via a pre-order model. Our White Shirts are available either cropped or in regular length and are printed with one of three questions - made to order.

 

 

For the Hoodie Lover in your life: 

You can never go wrong with a Hoodie.. oversized, comfy, soft and these make a statement too, while still being minimal. These three Easy Hoodies are our best sellers, but some might prefer one of our Velour Corset Hoodies for a more elevated look that doesn't compromise on comfort.

For the Confident one: For the one who always has the coolest outfit, the one that doesn't worry about other people's opinions and loves to make a statement, but in an understated way. Our Do I look like I Care Tee & Everyday Jacket really make a clear statement. The Dark Green Where will I end up today? T-Shirt is perfect for someone that takes everyday as a new adventure. 

For the 'Overthinker':

We've all done it - getting stuck in a cycle of overthinking and it sucks! While we're always happy to listen to a friend, this top could also be a comfy reminder for them to check on on themselves (- and prompt anyone that sees it to do so as well). This Long Sleeve Top is oversized, has thumb holes and is the perfect cross between a sweatshirt and a long sleeve top.

For someone you love, to make any of their Grey Days better:

We all know someone that sees the best in everything, the glass half full type of person. These Grey Tops are for them - with questions that will underline their personality and their positivity. The Flowy 'What if an impossibility is just a possibility you don't understand yet?', the 36 Questions for Closeness Tee and the 'If not now, when?' Tee.

And lastly..

A gift for the 'loves to choose their own present': One of of our Gift Cards - choose the amount you'd like to gift and give your loved one the chance to choose one of our products that they love the most & identify with.

 

 

Wishing you happy holidays - Team OBLIVIOUS? xx 

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Hello friends, we always aim to improve OBLIVOUS? and ensure you are happy with the product you receive.  Alongside our strict quality control and professional dry cleaning before they go out to you, we‘ve now updated our sizing, so that the Upcycled Blazer you receive is going to fit perfectly (or at least will be very much more likely to!).  This is what we‘ve implemented: Our new sizing tool is a short quiz that recommends the right size for you!     You'll find it on the product pages, where you'll also choose the Size of Blazer you want, as well as add your usual size in jackets / tops - through this we have more reference points when choosing your unique item.  Otherwise, always feel free to message us using the chat, send us an email or message us on social media!    All the best, Romi & Jacquie
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The mother and daughter duo is back:  We thought we’d check in with you and give a little insight into why we created OBLIVIOUS? and some little facts and details that have been part of our journey so far! We created OBLIVIOUS? after an eye-opening conversation about the power of questions in our lives - how asking more of them can help us create closer relationships, harness our creativity, learn more about ourselves and the world around us (and so much more). Combined with our love for fashion OBLIVIOUS? was 'born': We wanted to harness the power of the ‘Slogan T-Shirt’ and its history (from political to cutesy statements), as well as the general psychology of fashion - the way we dress can very well be a reflection of ourselves, how we feel and what we want to portray or say to the world. OBLIVIOUS? Provides a twist to the typical slogan Tee - instead of a slogan, there’s a question, which can not only be interpreted freely, but also hopefully becomes thought-provoking, a conversation starter, or a simple reminder. Simultaneously, it underlines the power of questions in general - how they catch our attention and keep our focus. - Research actually shows how questions trigger a mental reflex that makes us automatically want to answer the question and look for answers. We think that’s pretty cool.    But - we didn’t just want to create T-Shirts, but casual wear that is elevated: by creating oversized items, A-line Flowy tops, straight cut & corset hoodies, which are all made responsibly in Europe (from organic cotton). We started adding in our Upcycled items, such as Blazers, shirts and shorts, a year after our launch - these are reworked in Germany and this has created a new way for us to work more responsibly.   We use a mix of questions for our products - some of which are very straight forward, some that act as statements and some which require a bit more attention. Our Bestseller ‘who cares what other people think?’ could definitely be seen as a statement, but our intention behind it was to remind you to actually ask yourself the question and remind yourself that others do not pay as much attention to you as you think, they are probably occupied with themselves or don’t care as much. Also, people-pleasing isn’t the end-all - you deserve to be your authentic self and not let others opinions hold you back.  We like to think of our items as minimalist and modern, while still making a statement.  As you know, it is also our aim to be ‘more’ sustainable - meaning doing whatever we can as a small brand to be less harmful to our planet. We are currently supporting this by using pre-order models, made to order and small batch production, as well as our 100% GOTS organic cotton fabric and our upcycling efforts. One step at a time. Our goal is to inspire you to ask more questions -  will you give it a try?   ________________________   Drawing by @byynancyy - please do check her out, we love her work!  
Pop Up Shop London: 00.thestore Pop Up at 7 Rathbone Street - OBLIVIOUS? Pop Up Shop London: 00.thestore Pop Up at 7 Rathbone Street - OBLIVIOUS?

OBLIVIOUS? NEWS

Pop Up Shop London: 00.thestore Pop Up at 7 Rathbone Street

Hello Londoners (& everyone visiting over the next two + weeks), We‘re part of the @00.thestore Pop Up at 7 Rathbone Place until the 10th of May!We are very excited to be alongside other amazing independent and more sustainable brands - come see for yourself 👀 Open everyday, but find more info on their instagram page here. You will find our T-Shirts, Long Sleeves, as well as our Upcycled Blazers & our newest Daily Jacket (Linen + Organic Cotton mix) in store! Can‘t wait to see you there, x Jacquie & Romi