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Why we take part in Black Friday Sales:

November 21, 2022 3 min read

Why we take part in Black Friday Sales: - OBLIVIOUS?

There are a lot of Sales coming up..

Black Friday, Green Friday, Cyber Monday etc. - You name it.

We will be taking part in the Black Friday Sales this year.

This is the biggest Sale period for the Fashion and Retail industry.

And let us tell you - it is competitive. In order to grow as a small business, we need to be able to compete within our sector and be a valid option to customers during this time - our hope however, is that you buy better, not more.

As a counterpart to all the fast fashion that will be heavily reduced, you will be able to vote with your money by buying from us, a small & more sustainable brand - for minimalist statement pieces that will seamlessly fit into your wardrobe and bring that little bit extra.

At OBLIVIOUS? we work with small-batch production, pre-orders and made-on-demand items to avoid overproduction. We will not be producing any extra items for this sale, but only produce what you order or sell pre-existing stock - like always. 

In case you didn't know, our items are either made responsibly from a 100% GOTS certified Organic Cotton or are Upcycled from pre-owned items - making them more sustainable from the get-go. None of our items are ever sent to landfill.

Our aim has always been to be more sustainable: to produce items that are less harmful to our environment, to avoid overproduction, to use as little plastic as possible and weave sustainability throughout the whole brand, from product to packaging -  and to continuously evolve. This won't change.

Alongside our aim for sustainability, our main focus lies on highlighting the power of questions - which we hope to increase by taking part in this Black Friday Season.



The sheer amount of choice does beg the question: what impact does 'Black Friday' have on our environment?

We believe in buying less but better, especially when events like these try to lure us in to buy things we might not really need. Thus, we need a conscious attitude towards shopping: It is understandable, that many try to snap up things with a discount that they have been wanting for a while - no harm in that. It's more about not buying things that you have no need for.

When it comes to Black Friday Deals, these are the questions we ask ourselves:

  • Is this something I need?

  • How much wear / use will I get out of it?

  • Quality and composition: Will this item last long and what is it made of?


It's a competitive season, especially for small businesses and independent brands - some completely condemn taking part in the Black Friday Sales, some do participate in hopes that consumers might be more inclined to buy better - in Australia, the day is called Green Friday, which "encourages Australian consumers to avoid getting caught up in the shopping frenzy, and instead, to shop sustainable and ethical offers with consideration and mindfulness."

Both sides have strong arguments. Not taking part shows a stance against overconsumption and mindless buying. Taking part gives customers the chance to still get a deal, but have the choice to buy better and more sustainably.

We encourage you to only buy what you need & to shop consciously - now and always.


P.S.: If you have been eyeing up one of our products, we'd advise you to sign up to our Newsletter, where you'll be first to hear about any of our discounts + other fun things related to the power of questions. 


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