Easy to style,

HARD TO IGNORE.

Shop bestsellers now

Easy to style,

HARD TO IGNORE.

Shop bestsellers

Easy and Free Exchanges

(DE only)

Support Small Business

Female-founded brand from Germany

SMALL SCALE PRODUCTION

only produced in small runs

Modern basics become statement pieces that leave a lasting impression.

SHOP BESTSELLERS:

Only limited quantities available

Who cares what other people think? Upcycled Blazer (Silver Reflective) - OBLIVIOUS?

Who cares what other people think? Upcycled Blazer (Print)

(3)

169€

NEW IN

Who cares what other people think? White Shirt (black print)

129€

Only limited quantities available

What if it all works out? Upcycled Blazer

(2)

169€

Only limited quantities available

What if those who matter don't mind and those who mind don't matter? Upcycled Blazer - OBLIVIOUS?

What if those who matter don't mind and those who mind don't matter? Upcycled Blazer (Blue)

(2)

169€

Do you think any of us have got it all figured out?

(1)

99€

XL Shopper Bag 'Who cares?'

39€

What if the amount of extraordinary things in your life depend on what you notice? Grey Hoodie

(1)

119€

36 Questions for Closeness Boxy T-Shirt

85€

Easy and Free Exchanges

(DE only)

Support Small Business

Female-founded brand from Germany

SMALL SCALE PRODUCTION

only produced in small runs

Looking for something?

BEHIND THE BRAND:

MOTHER-DAUGHTER-DUO

Fashion that goes beyond statements - Romi and Jacquie's ideas inspire and spare you the 'I have nothing to wear' dilemma with modern minimalist fashion - one question at a time.

NEW IN

White Shirts & Denim Shirts

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WHAT OUR CUSTOMERS ARE SAYING:

5.0 / 5.0 (113)

Had high expectations, and they were massively exceeded!!! It fits perfectly, oversized, black… I will definitely recommend you. This won’t be the last piece I get from you. I’m thrilled 🤩 ❤️😍 100%

Andrea