July 14, 2022 1 min read
"Why to buy: The inquisitive nature of new unisex label OBLIVIOUS? uses questions to add purpose and impact to the fashion industry. OBLIVIOUS? is a brand passionate about providing the curious with responsibly produced, as well as fashionable garments that highlight the importance of asking questions, both in our relationships with others and ourselves."
We're not surprised that Luxiders were keen on our 'Overthinking' Long Sleeve - one of our bestsellers and a personal favorite of Romi and Jacquie, the Co-Founders of OBLIVIOUS?. Flowy, oversized, soft and with a question that truly makes a statement. Best of all, Luxiders saw what we have been aiming for since day one:
"The brands ‘What Are You Overthinking Right Now?’ top not only makes the wearer stop and refocus but questions others to stop and take a moment to reflect."
..to inspire you and those around you.
Thank you to Luxiders for the feature.
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