We've been featured as one of 'The 3 Most Beautiful Sustainable Lingerie and Loungewear Brands' on Luxiders
July 14, 20221 min read
What a statement!
We're so excited to have been featured on Luxiders.com - an online magazine that focuses eco & ethical stories about fashion, design and lifestyle and combine the areas of independent designers, as well as high-end luxury brands, as well as more progressive brands. We love their approach and content and wanted to share snippets from the article. Click here to visit the Article on Luxiders directly and check out their other content while you're there.
Luxiders has nicely condensed who we are and what we aim for answering their own 'Why to buy?' question for customers.
"Why to buy: The inquisitive nature of new unisex label OBLIVIOUS? uses questions to add purpose and impact to the fashion industry. OBLIVIOUS? is a brand passionate about providing the curious with responsibly produced, as well as fashionable garments that highlight the importance of asking questions, both in our relationships with others and ourselves."
We're not surprised that Luxiders were keen on our 'Overthinking' Long Sleeve - one of our bestsellers and a personal favorite of Romi and Jacquie, the Co-Founders of OBLIVIOUS?. Flowy, oversized, soft and with a question that truly makes a statement. Best of all, Luxiders saw what we have been aiming for since day one:
"The brands ‘What Are You Overthinking Right Now?’ top not only makes the wearer stop and refocus but questions others to stop and take a moment to reflect."